TELL US ABOUT YOURSELF
Hello. I am Amy, designer of Amy Catherine designs I live in a small town in Texas. I have been married for 31 years and we have three kids and a beautiful grandson.
I love spending time with my family, enjoying margaritas with friends and sitting on my back porch. I love God and am inspirational daily by his amazing plan for me. Creating charms brings me joy. I truly love what I do and how it brings joy to my customers. I am blessed to be on this journey.
WHAT INSPIRED YOUR IDEA TO START YOUR COMPANY?
My company was inspired because of my love for family and photography. I taught myself to solder and handcraft photo pendants using my favorite pictures of my kids and family. As my kids grew and played sports I made pendants with team colors and numbers. Each phase of my life inspired a new idea or product.
HOW DID YOU COME UP WITH YOUR COMPANY'S NAME?
My company name is my name. I wanted it to be a reflection of who I am so i thought using My name was the best way.
WHO WAS YOUR BIGGEST INSPIRATION FOR THE LOOK AND FEEL OF YOUR BRAND?
I am inspired by people, events that are meaningful to me, and feelings. My creativity comes when I am quiet and deep in thought. I like things, words and colors that make me happy and try to Put them in a charm. Being happy drives me and I want to make others happy through my designs.
WHAT MADE YOU START YOUR OWN COMPANY? ANY FEARS?
I was petrified at first to share with people what I was doing. It started as a hobby and then grew. I gave most pieces I did for people to them for free. I didn’t know if they were good enough to sell. When I was approached by a store owner who wanted to sell them it gave me confidence. Every time I sold a piece it made me excited to create the next thing!
WHAT'S YOUR FAVE THING ABOUT HOW YOU CREATE DAILY?
My favorite thing about what I do is that each day I create something different. Each project is for a different store, a different cause or a different photo. They are all special to me because they are special to the customer. It’s a connection, a story and a memory. Photo charms and ornaments are exciting to do. I get to see favorite photos and create a forever momento for my customers. I look forward to each and every project.
WHAT WILL PEOPLE EXPERIENCE WHEN THEY FOLLOW YOUR BRAND ONLINE?
I think people will experience inspiration and family. My products are a reflection of me and what makes me happy. I think people relate to and enjoy a sweet line of inspiration and an uplifting quote I think they will experience joy.
WHAT IS YOUR FAVE PRODUCT TREND THIS SPRING/SUMMER?
My favorite product trend is my joy line. I believe joy is something we all desire. These products are a perfect reminder and sentiment of that JOY within us.
TELL US WHAT A TYPICAL DAY LOOKS LIKE IN YOUR DESIGNER LIFE?
Well as you know each day looks different and has a different challenge.
My office is in my home so most days are a juggling act but I love it. I always start my day with coffee, quiet time, and emails on the porch with my dog Rosco. After I have my plan for the day I move into my office to create, plan and work on my projects. I am grateful for my hectic, exciting, never the same busy days. Each are filled with different challenges, miracles and surprises. My family understands the excitement my charms bring me and i am always ready for a new challenge. They have been my biggest cheerleaders and supporters throughout this journey.
WHAT ADVICE WOULD YOU TELL SOMEONE WHO WANTS TO START THEIR OWN COMPANY AND LIVE THEIR PASSION?
I would say just jump in and do it! But most important believe in yourself. It’s not always easy and there will be plenty of challenges. Learn from your mistakes and failures. Don’t take them personally but turn them into something great. Laugh a lot! Give yourself praise for even your smallest accomplishments. Stay excited and only do things that bring you joy. If it’s not fun don’t do it. Trust yourself because you know what’s best for you and your company.
WHAT WAS THE INSPIRATION BEHIND THE PRODUCTS YOU CREATE ONLINE?
The inspiration behind my current product line was my mom. She was living with dementia and I was her caretaker. Each day was an emotional challenge for me. I struggled sometimes to find any joy in the situation. As time went on I realized there was so much joy surrounding us and that I had to just look for it. So my “find the joy in everything “ collection was created. And the color is pink for my mom whose name was Pinky. This will always be my favorite forever line.
HOW DO YOU SPREAD THE WORD ABOUT YOUR COMPANY?
I spread the word about my line through my Facebook, Instagram, Pinterest and website.
ANY QUOTES YOU LIVE BY YOU CAN SHARE?
My favorite quotes that inspires me is “find the joy in everything”. I love to be happy and at my best when I have joy. It’s what inspires me to do what I love. Even in our darkest moments there is joy to be found.
WHY DID YOU CHOOSE TO GIFT ALL THE GIVERS THIS MONTH THAT SUBSCRIBE?
I love the Givbox mission and how they help entrepreneurs thrive in their businesses. I want to spread joy to people through my charms and my mission. While my mom spent her last years in nursing homes I volunteered doing crafts with the residents. I learned how much joy this brought to them. They loved our time together and the projects we did. It was magical. I also learned of the limited budget for this. I will use a portion of my sales to provide supplies for craft day at nursing homes. I hope to continue to help spread joy to many.
WHAT OTHER PRODUCTS DO YOU OFFER ONLINE WHERE CAN THEY GO TO SHOP WITH YOU?
You can see and shop my products at amycatherinecharms.com
I have a beautiful selection of handcrafted charms, ornaments and accessories. I am always ready to create something beautiful and meaningful to everyone.
DO YOU BELIEVE THAT CREATING PRODUCTS THAT ARE CONNECTED TO GOOD AND IMPACT WILL CHANGE THE WORLD AND WHY?
I do believe this. I believe that if the artist has an intention behind her product that this is what the customer will receive. My intention is to spread joy through my products. I hope that you find joy in receiving, giving and wearing them.
THANK YOU to your heart and soul you put in everyday to create and put Joy in your customers lives, and mostly our Giv box subscribers this month.